Readers can study them at their own pace - examine the axes, the legends, the layers - and draw their own conclusions from your body of work. It’s fine to display more detail in documents or in decks that you e-mail rather than present. Then use a bright color to emphasize the point you’re making, as in this example:
Use a light neutral color, such as gray, for these elements so they’ll recede into the background, and plot your data in a slightly stronger neutral color. Scales, grid lines, tick marks, and such should provide context, but without competing with the data.
So, think in broad strokes when you’re putting your charts together: What’s the overall trend you’re highlighting? What’s the most striking comparison you’re making? Those are the sorts of questions to answer when you want to display data in presentations. People won’t have time to chew on a lot of complex information, and they’re not likely to run up to the wall for a closer look at the numbers. When delivering a presentation, show the conclusions you’ve drawn, not all the details that led you to those conclusions.īecause your slides will be up for only a few seconds, your audience will need to process them quickly. Am I Presenting Or Circulating My Data?Ĭontext plays a huge role in how best to render data. So how do you make the right choices for your situation? Before displaying your data, ask yourself these five questions: 1. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.
It can be tricky to display data in presentations because different rules apply in different contexts. Data and analytics, Presenting, Strategy, Visual Thinking
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