“So, on the civic engagement side, we’re talking about voting campaigns. Herrera-Flanigan expands on each of these three platforms and how Univision brings them to life. And ‘Be Counted’ focuses on promoting the Hispanic community’s clout and political presence, with an emphasis on the upcoming census, voting registration/get out the vote, immigration, and environment.
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‘Be Heard’ focuses on developing content and initiatives to promote freedom of the press, free speech, diversity in media, and giving voices – both in Spanish and English – to the communities served by Univision. ‘Be Seen’ builds on Univision’s efforts to create advancement opportunities within the Hispanic community, focusing, in particular, on education, health/wellness, entrepreneurship, and inspiring stories and events promoting Hispanic culture in the U.S.
This overarching purpose to ‘inform, empower and entertain’ takes concrete form in Univision’s CSR strategy which is called ‘Be Seen, Be Heard, and Be Counted’. Our success is based on us being a part of the community, not just servicing them. Our success is based on us being a part of the community, not just servicing them,” said Herrera-Flanigan. Whether we’re talking programming, sales, corporate, social responsibility, they’re all fueled by this connection to what our communities expect. We inform, we empower and we entertain our audiences and we do it in a culturally relevant way and that special connection is unparalleled. It shows that our history is about making sure that its voice is heard and standing up for its values, but also kind of standing up for the community itself in whatever way it may be.
We started out as a station in San Antonio geared toward serving the Hispanic community and we were very much committed to having a connection to our community, serving an audience that wasn’t being served, that had a lot of socio-economic issues surrounding it.
It’s who we are and what we’ve been for 60 years. “If you look at the history of Univision, getting involved in social impact and CSR issues is part of our DNA. I caught up with Jessica Herrera-Flanigan, Univision’s EVP of Government and Corporate Affairs and President of the Univision Foundation to find out more about how the company is delivering against its purpose which is ‘ to inform, empower and entertain’. For decades, Univision has been the champion of the Hispanic community in America.
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